Mitsubishi’s EV Return

Exciting News from Mitsubishi

Mitsubishi is gearing up to re-enter the electric vehicle (EV) scene in the United States and Canada with a new model slated for a Summer 2026 release. This marks Mitsubishi’s return after the phase-out of the i-MIEV in 2017. The development of this upcoming EV is a collaboration with Nissan, showcasing the synergy between these automotive giants.

Mitsubishi’s New EV Plans

Information is still sparse, but it is confirmed that this new EV will share its platform with the next-generation Nissan Leaf. For the familiar with the Leaf, this is good news as it’s known for being reliable and efficient. Positioned alongside the Outlander Plug-in Hybrid and the rest of Mitsubishi’s lineup which includes the Outlander Sport and Eclipse Cross, this new addition is a strategic move to broaden their technology mix.

Nissan’s introduction of the upcoming Leaf included exciting updates, positioning it as a roomy, family-friendly crossover with sleek designs. Built on the CMF-EV platform, it promises extended range, better aerodynamics, and an NACS charging port for accessing Tesla’s Supercharging network. These attributes hint at what might be expected from Mitsubishi’s new EV entry.

Looking Ahead with Momentum 2030

Mark Chaffin, CEO of Mitsubishi Motors North America, states that this new EV is part of the “Momentum 2030” initiative, which aims at launching a new or significantly revamped vehicle each year from 2026 to 2030. This signals Mitsubishi’s determination to rejuvenate its North American market offer and align its models with future demands.

The success of “Momentum 2030” might heavily depend on Mitsubishi’s ability to deliver on its commitments and adapt to the dynamic automotive market in the U.S., especially focusing on affordability and innovation.

Dealers’ Challenges

Despite positive sales figures in early 2025, Mitsubishi dealers are facing financial strains. With average dealership net profits declining and fewer cars being sold last year, the pressure is on for this new EV to be a game-changer.

Dealers are expressing the need for affordable EV options. Any price tag over $40,000 could deter potential buyers. The importance of this upcoming launch aligning with market expectations cannot be understated.

Final Thoughts

Mitsubishi’s upcoming EV has the potential to make a significant impact on the market, but the critical factor will be its pricing. A competitive price under $40,000 could position it well against rivals. Along with this, clarity on range, power, and manufacturing details will be necessary to give this vehicle a solid start.

The brand’s success pivots not just on a single model’s allure but on steadfastly catering to the needs and wallets of its customer base, ensuring long-term growth and sustainability.