Chrysler’s Next Move

Chrysler’s Tough Road

Imagine Chrysler, the renowned American automaker, hitting the century mark with only a lone model in its U.S. showrooms. That’s right, just the Pacifica minivan stands alone as of late 2023. A century after it rolled out its first vehicle, Chrysler celebrated by showcasing classic models from over the years, including the 1930s Airflow and the 2004 ME Four-Twelve. But the glaring absence of new products isn’t just noticeable; it’s worrying.

Sales Slump

A dwindling lineup has spelled trouble for Chrysler. With sales just under 120,000 units last year, there’s been internal buzz about the brand’s future. Previous CEO Carlos Tavares even hinted at potentially shutting Chrysler down. However, plans to turn things around are underway under new leadership. Chrysler officials are optimistic about filling showrooms with fresh models starting next year. The Halcyon concept, showcased at the recent birthday bash, hints at what’s next.

Airflow EV

The once-promising Airflow concept has been left in the dust. Chrysler executives feared its design, although initially acclaimed, might soon appear outdated. Instead, they opted for a redesign, considering market shifts and technological advancements. Enter the Halcyon Concept, which carries the mantle of innovation with its aerodynamics-focused design. This move aligns with Stellantis’ development of flexible platforms, which can accommodate various powertrains from traditional engines to electric and hybrids.

Future Rides

Chrysler aims to make a splash with three new models: a redesigned Pacifica Hybrid, a crossover using the STLA Large platform, and a yet-to-be-named electric vehicle. The next-gen Pacifica will sport a more efficient plug-in hybrid system, possibly offering more than the current 32-miles per charge range. Meanwhile, the new crossover will be unlike typical vehicles in its segment, promising a fresh design that stands out from today’s bland offerings.

Keeping Options Open

Despite previous plans to shift entirely to electric by decade’s end, Chrysler is not ready to abandon traditional engines. The STLA Large platform is pivotal, supporting everything from gas engines to electric. Upcoming models will likely offer multiple powertrain choices, aligning with shifting market demands and consumer preferences. Chrysler’s versatile strategy ensures it’s ready to adapt, offering ranges that encompass hybrids, conventional engines, and pure electrics.

Chrysler’s Fate

Chrysler is at a crossroads. CEO Antonio Filosa has a critical decision ahead. Under Stellantis, Chrysler must prove its worth. While former CEO Tavares toyed with the idea of cutting unprofitable brands, Filosa seems determined to revive Chrysler’s glory with ambitious new models. Only time will tell if these moves keep Chrysler on the map, but for now, optimism is in the air.