Volvo’s EX90 Rollercoaster

Over in South Carolina, things aren’t quite going as planned for Volvo. Imagine prepping for a big game, only to find out the star player won’t show up. That’s basically the situation with Volvo’s production line in Ridgeville. The pause button’s been hit on the assembly of the EX90 SUV due to some key parts being MIA. On top of that, the factory is letting go of 125 workers amid these ongoing issues.
EX90’s Tough Road

The EX90 story has been a bit of a bumpy ride. Designed to be a major player in the electric SUV market, its start was delayed from a 2023 launch to 2024, largely thanks to a pesky Lidar software glitch. Even when it finally rolled out, the super-hyped self-driving Lidar system was more of a showpiece than a functional feature despite being built into the car. Western market versions of this electric beast are primarily put together at Volvo’s Ridgeville plant, which now faces production headaches familiar to those we saw during the semiconductor shortages of the COVID era.
Parts and Plans

Details about the specific parts causing the slowdown are being kept under wraps, leaving customers with open orders on edge. They’re advised to keep in contact with their local dealers for any updates. Volvo has not disclosed when the production will resume, further muddying the waters for future buyers. Earlier this year, the plant had to cut down its workforce, likely due to swinging US trade policies and a less-than-enthusiastic EV market.
Driving the EX90
Now, if this SUV could be found in driveways, here’s what the drive feels like. Think of a modern symphony, twice as smooth as the XC60 and whisper quiet. With the electric motor, there’s an instant oomph when the pedal’s pressed, making merging onto highways almost too easy. The handling feels akin to Volvo’s smaller SUVs, but it’s the balance of power and comfort that makes it unique.
Comparison Alley
Compared to its contemporaries like the Tesla Model X, the EX90 offers a more traditionally luxurious experience with Volvo’s classic ergonomic design cues, while the Rivian R1S brings a more off-road zest. Volvo’s aim was all about wrapping eco-friendliness in a sophisticated package, focusing on safety and sustainability without losing the fun-to-drive element.
Unexpected Turns
Volvo hasn’t thrown in the towel yet. The Ridgeville plant, with dreams of creating 4,000 more jobs, has plenty of room since it stopped producing the S90 sedan. Future plans might see the site bustling with new projects like the XC60 and the smaller EX30 electric SUV, as long as the European trade talks play nicely.
In the end, while Volvo navigates these production delays, the potential for the EX90 to impact Volvo’s U.S. presence remains strong. A mix of elegant design and sustainable technology, it’s shaping up to be a contender to watch… once it gets rolling off the production line, that is.
Tesla's Big Challenges
Custom Rover Unveiled
Super Mustang Mach-E
Cherokee's Comeback
Cherokee's Bold Return