EVs Continue to Rise, with Tesla Struggling in Europe

So here’s the scoop on Tesla. Nowadays, it seems like everyone across the pond is catching on to electric vehicles (EVs), but Tesla’s having a tough time keeping up with that wave. Elon Musk has been in the limelight quite a bit lately. Remember when he jumped on the DOGE task force? That move certainly didn’t help his popularity. But what’s more interesting is how this is impacting Tesla globally, especially in Europe.
There’s some fresh data from the European Automobile Manufacturers’ Association. It shows a 26.4% bump in the sales of battery electric vehicles within the EU in 2025 compared to last year. But Tesla? Well, their registrations plummeted by a staggering 46.1% through the same period. April was particularly rough, with Tesla experiencing a 52.6% nose dive compared to April 2024. Yikes.
Tesla’s Downward Trend

Diving into the nitty-gritty, Tesla moved 41,677 units from January through April 2025. In the same window last year, they had doubled that with 77,314 sales. If this pace keeps up, Tesla might find itself among the five worst performers in the EU car market by mid-year. April was particularly bad, with only 5,475 cars finding new owners versus a typical month where they’d expect to shift about 22,000 units.
Across the EU, the UK, and the European Free Trade Association (including Iceland, Liechtenstein, Norway, and Switzerland), Tesla’s sales hit 61,320, down from 100,255—a 38.8% drop. One could sum up April as particularly grim, wherein sales almost halved from 14,228 to 7,261.
EU’s Electro Surge
Here’s a twist: while Tesla stumbled, the overall EU market for battery-electric vehicles surged 26.4% up to April 2025. This happened as internal combustion engines (ICE) saw a 26.4% dip, indicating that Europe’s making a decisive shift toward EVs. France and Estonia were the odd ones out with declines in EV uptake. Currently, EVs make up 15.3% of the EU’s car market, sitting behind petrol vehicles at 28.6% and hybrids at 35.3%. It’s clear that the EV wave is swelling, despite a slight 1.2% drop in total car sales.
Looking Ahead
Elon Musk may be stepping back from his government-related work, but the ramifications for Tesla might linger longer. This year, Tesla’s struggled to chalk up even 10% of sales within just the first four months. That signals not just a brand facing resistance in Europe but declining traction across the board.
Chinese auto maverick BYD? They’re becoming a fierce competitor by outselling Tesla by a narrow margin of about 60 cars in the EU in April. While BYD didn’t crack the top 10 models, Tesla’s flagship rides, the Model Y and Model 3, saw sales dips of 49% and 41%, respectively. So, as more players enter the EV arena, it’ll be fascinating to watch how Tesla maneuvers to regain its stride in this dynamic shift.
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