Taycan Value Slide

Taycan Sales Woes

There’s been a lot of buzz about Porsche UK’s decision to put a pause on selling some used Taycan electric vehicles. If you caught wind of it, you might have thought it was a massive recall, but it turns out it’s just 135 cars that need a quick battery check-up. For most of the pre-2025 Taycans, it’s business as usual.

But here’s where it gets interesting: the Taycan, which debuted as Porsche’s electric flagship, hasn’t been a money-maker in the used-car scene in the UK. Prices are slumping, and inventory is stacking up, which is pretty unusual for a Porsche. This isn’t just a blip; there’s a broader trend happening with electric vehicles across markets.

Price Drop

Take a close look at the numbers and you’ll see what I mean. A Taycan that was about £186,300 brand new in 2024 has spiraled down to nearly £97,680 within a year. That’s close to a 50% dive. Meanwhile, the Panamera, another luxury car in their lineup, holds its value better. It went from £168,700 to £111,555—a drop of only around 34% according to Parkers. When these figures get translated into dollars, the story remains similar with Taycans losing ground faster in value than their Panamera siblings.

What’s happening in the UK is echoed stateside. Over five years, on average, a new Taycan loses about 61% of its value compared to a less steep 48% depreciation for a Panamera. This is stirring up quite the debate in used car markets.

EV Incentives

Part of the challenge is that the tax policies are more favorable to new EVs in the UK, making them more attractive as corporate fleet vehicles. The incentives for used electric cars lag behind. While companies snag tax breaks and beef up their green credentials, the used car market doesn’t see much of that benefit.

As a result, the resale market’s sluggishness might not just be about the Taycan itself but more about how the system props up new car purchases over used ones.

2025 Model Shift

Porsche has been working to address these challenges head-on. The range war against Tesla’s Model S is one area where the older Taycan models got caught in a pickle. With the 2025 overhaul, Porsche amped up the range significantly, and efficiency got a shot in the arm too. This has made the newer models the preferred choice for buyers.

This 2025 refresh has helped relieve a bit of the pressure from the UK market, especially since Tesla isn’t offering the Model S in right-hand drive anymore, giving the Taycan a little more breathing room in its battle for market share.

All things considered, despite its rocky patch, the Taycan remains an electrifying ride. Porsches are about more than just numbers—they’re about a driving experience that can’t be bottled up in data sheets. It’s this intangible allure that keeps the brand’s enthusiasts coming back for more.