Slate’s EV Revolution

Slate’s Bold Move

Imagine a secretive startup venturing into the realm of electric vehicles with an ambition unlike the others. That’s what Slate Auto, a mysterious Michigan-based company backed by notable figures, is doing. Spotted cruising around Los Angeles, their two-seat electric pickup truck could disrupt the EV market as it’s pegged at an affordable $25,000. And it’s not just backed by anyone, but by Jeff Bezos himself, along with a few other big names in the business world.

Slate Auto’s Vision

While the major players in the EV world are focused on delivering high-end luxury sedans or extravagant SUVs, Slate Auto is taking a different route. Their vision is more akin to the timeless Ford Model T than a sleek Tesla. The aim? To provide a no-frills, basic electric vehicle that captures the essence of simplicity and utility – something that churns out functionality over style.

A Disruptive Entry

Emerging from the shadows in 2022, Slate Auto is somewhat of a sleeping giant in the EV sector. It owes its inception to Re:Build Manufacturing, whose co-founder is none other than Jeff Wilke, a former Amazon bigwig. Over a short span, Slate Auto has quietly amassed over $100 million in funding. With industry veterans from the likes of Harley-Davidson, Stellantis, and GM on board, it’s a formidable lineup.

The name “Slate” itself carries significant weight, resonating with a savvy, digital audience. It brings to mind names and conventions one might find in Amazon, hinting at the deep-seated connections the brand holds within the retail titan’s world.

Focus on Affordability

Slate stands out with its unusual but strategic focus. Instead of launching with a high-end model, as most startups do, they’re setting their sights on breaking into the market with a vehicle affordable enough to be someone’s first car. At $25,000, it’s notably cheaper than most EVs out there.

Another intriguing aspect of Slate’s strategy is its nod to the accessory-focused business model. Taking a cue from Harley-Davidson and Mopar, the platform encourages owners to customize their vehicles extensively from a range of available accessories. A possible future offering is “Slate University” – an open-source hub for repair and upgrade tutorials, signaling a DIY, community-driven mindset.

The Production Path

Potentially starting production by late 2026, the company is considering Indianapolis as a manufacturing base. Whether it’s repurposing an old factory or constructing a new one, it remains undecided. Streamlining the process, they plan to outsource critical components like high-voltage systems and motors. This decision could not only speed things up but also whittle down costs.

Leadership and Future

Slate is led by CEO Christine Barman, who isn’t just another face in the industry. Her track record with Chrysler on vehicles like the Dodge Charger and Jeep Cherokee is solid. Unlike the usual crowd of loud, social-media-savvy startup figures, she works behind the scenes, quietly steering the company on its path since 2022.

At a time when the EV market faces its share of challenges, Slate’s focus on affordability and customization seems a necessary risk. This venture could redefine EV ownership, transitioning trucks from being a luxurious indulgence to a practical, personalized utility. And that could mean big things for the future of automobiles.