Porsche Powers Laguna

Laguna Seca and Porsche, A Perfect Pair

For years, Porsche enthusiasts in the U.S. have flocked to the WeatherTech Raceway Laguna Seca on California’s Monterey Peninsula. This iconic track has played host to countless Porsche races and events, becoming a kind of spiritual home for the brand and its fans. Recently, this relationship deepened as Porsche Cars North America announced the brand’s new status as ‘The Official Car’ of the Laguna Seca raceway, which is enjoying a refreshing new era in leadership and direction.

Getting Hands-On

What does this partnership mean in practical terms? Well, for starters, Porsche is now linked to the raceway with a formal sponsorship, making it the official safety car for the TireRack.com Monterey Sports Car Championship IMSA race. This event, running from May 9th to 11th, will also be broadcasted on NBC.

Even more exciting perhaps is the expansion of Porsche’s Driving Experience program to the Laguna Seca. This program, which offers various driving courses for everyone, from teens to experienced drivers, is already popular at locations in Atlanta and Los Angeles. Adding Laguna Seca to the list allows even more enthusiasts a chance to get serious track time with expert Porsche instructors.

An Iconic Collaboration

Bruce Canepa, a lifelong Porsche lover and restorer, played a crucial role in shaping this partnership. Known for his contributions to bringing the famed Porsche 959 to the U.S., Canepa exults in the partnership between two titans of automotive history. “This collaboration with Porsche is like a dream come true,” said Canepa, who also serves on the Friends of Laguna Seca board. “For decades, I’ve been a fan and owner, and now these two legendary entities are bound together, ready to chase the future at full throttle.”

The Corkscrew Experience

The allure of Laguna Seca doesn’t just stop at its history of remarkable races. The track itself is something out of a driver’s adrenaline-fueled dreams. Those in the know will tell you that ‘The Corkscrew’ is the defining feature of the raceway. A challenging sequence of a left-right switchback seemingly drops you off a cliff if you miss the markers. It’s a hair-raising turn that’s as much about trusting your instincts as it is about skill behind the wheel.

For anyone who’ve yet to try The Corkscrew, Porsche’s new driving program at Laguna Seca promises to offer that very thrill, set to roll out in 2026. It’s time to start counting down and get in line.