Mazda Sales Dip May

Mazda’s Rollercoaster Ride in May 2025

May 2025 was a bit of a mixed bag for Mazda in the U.S. context. Despite a shaky month with an 18.6% drop in sales, the year-to-date numbers are quite reassuring. Mazda’s been gaining ground, especially with its SUVs like the CX-50 and CX-70. In fact, the CX-70 witnessed a jaw-dropping 683.1% increase in sales compared to May 2024, with 1,065 units sold. But let’s not forget, it was fresh on the market last year, so these numbers had a relatively lower base to sprout from.

Sales Dynamics

Even with the CX-70’s impressive performance, the vehicle was still overshadowed by the CX-50 and CX-90. In May, 7,188 CX-50s found new owners, marking a 14% bump over last year. Meanwhile, the CX-90 saw a 12% dip, moving 4,046 units.

Here’s where it gets a little dicey: Mazda’s total U.S. sales for May dropped from 35,562 in 2024 to 28,937 this year. That’s a notable dive, especially for the beloved Miata, which plummeted 62.9% compared to last year. The CX-30 also faced a sharp decline of about 48%, and the CX-5, despite being the best seller, saw a drop of 24.6% in its numbers.

The Driving Experience

Driving a Mazda is like having a good chat with an old friend; it’s familiar and exciting. The CX-70, in particular, feels like Mazda decided to steal a page out of the luxury brands’ playbooks. Smooth handling and a premium feel that rivals vehicles in a higher price range are its forte. The CX-50, on the other hand, combines versatility and a driver’s car experience in one package. It’s agile and quick, making it a crowd favorite.

The Miata—I always picture it as that go-kart for adults. It’s pure driving fun, with a sense of freedom and nimbleness that always brings a smile. But the caveat here is its niche appeal, possibly contributing to its steep sales drop.

Looking Ahead

Despite the rough May, there’s still a lot to look forward to. Year-to-date figures tell a story of progress with a 6.1% rise over 2024. The CX-5 still retains its crown as Mazda’s best-seller at 56,501 units sold this year, with the CX-50 not trailing too far behind at 38,243. Altogether, Mazda moved 176,913 vehicles in the U.S. within the first five months of 2025.

Mazda’s ability to turn things around with its SUV lineup highlights its strategic placement in the market. Keeping an eye on how they further develop their models, especially in an ever-evolving automotive landscape, will be key to sustaining and building on their success.