Kia’s SUV Ambitions

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The Future of Kia’s Tasman

The Kia Tasman, with its quirky design, might snag a bewildered glance from some gearheads. But let’s be real about it—sometimes a unique style is exactly what seals the deal. However, for those eagerly expecting it in American showrooms, lean back because it’s not happening just yet. Despite its absence on our shores, Australians could be making room for a Tasman-based SUV soon. According to Australia’s Carsales, Kia Australia’s Chief Engineer, Graeme Gombold, hinted at a new off-roader possibly coming within the next three years. A Toyota 4Runner competitor from Kia could hit the roads there by 2029.

SUV Potential

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Gombold is the guy in charge of refining Kia’s suspension systems to handle the unique challenges of Australasia’s roads. If anyone knows what the future holds, it’s him. However, the idea of a new SUV or other Tasman variations largely hinges on the Tasman pickup’s success. Dean Norbiato, Kia’s marketing head, emphasizes this point, suggesting that if the Tasman becomes a hit, it could open up a world of possibilities.

Can the Tasman Hit America?

Kia’s American lineup, featuring models like the Sportage and Sorento, lacks a body-on-frame SUV – a popular choice for off-road enthusiasts. The Toyota 4Runner and the Ford Bronco have firmly held down this market segment, leaving Kia with a potential opportunity to offer something new. But as the Tasman has not been scheduled for the U.S., this speculation remains just that for now. Even though an SUV iteration isn’t imminent here, Kia does plan to introduce a pickup stateside, which might just hint at a future where its lineup expands into the SUV realm.

While the Tasman’s American adventure is on ice, the idea of it evolving into a vehicle that caters to our market needs keeps things exciting. There’s no denying that the auto industry is always on the move, and Kia seems poised to innovate rather than imitate. It’s about staying prepared. While the thought of a new 4Runner rival is thrilling, who knows? Kia might just surprise us. In the meantime, folks will have to wait for what Kia’s engineers might next dream up for our roads.

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