Genesis Unveils X Concept

Bold Design

At the 2025 New York Auto Show, Genesis revealed its latest concept, the X Gran Equator, a daring foray into a design space that blends the lines between an SUV and a wagon. This unique approach not only showcases Genesis’s adventurous spirit but also their technical prowess in providing something extraordinary in the luxury segment.

EV Potential

Although Genesis hasn’t explicitly labeled the Gran Equator as an electric vehicle, clues such as a fully enclosed underbody and the absence of exhaust pipes strongly suggest an electric powertrain. The design draws a line between their GV80 SUV and a forward-thinking concept vehicle, underscoring a focus on a clean, futuristic aesthetic.

Exterior Details

The Gran Equator’s appearance is aggressive and intentional, defined by 24-inch beadlock-style wheels and sweeping lighting elements that circle the vehicle, giving it a confident presence. Some features might be too avant-garde for production, yet they showcase Genesis’s commitment to innovation. The four-piece glass roof and split tailgate hint at the versatility and ruggedness akin to vehicles like the Ineos Grenadier.

Innovative Interior

Within, Genesis opts for a blend of the traditional and the cutting edge. Contrary to the overwhelming trend of single, expansive digital screens, the cabin hosts multiple smaller digital readouts, merging analog charm with modern technology. The interior design includes rugged features, like grab handles and a terrain mode selector, signaling the Gran Equator’s potential capability beyond mere city cruising.

Driving Experience

On the Road

While the final drive experience remains speculative due to its concept status, elements from similar Genesis models can provide a glimpse. Comparable to the Rivian R1S or the anticipated electric Mercedes G-Class, driving the Gran Equator is expected to be a mixture of luxury and commanding road presence.

Conclusion

Genesis continues to challenge conventional car designs with the X Gran Equator. Although it’s not confirmed for production, the features and design language may likely inform future models. If even parts of this concept make it to the dealership floor, they will further solidify Genesis’s reputation for bold innovation in an ever-evolving automotive landscape.