Ford’s Pricing Twist

Ford’s New Deal

Ford recently announced an enticing incentive, extending employee pricing to all American customers for its 2024 and 2025 models. On the surface, this might seem like a great effort to make buying a new Ford vehicle more affordable amidst economic uncertainties. But once one starts digging into the nitty-gritty, it appears that the savings aren’t as monumental as they might first appear.

The True Picture

Any U.S. buyer can now tap into Ford’s employee pricing on most new vehicles through June 2. Not only does this offer apply to almost every Ford and Lincoln model, but it can also be stacked with other available incentives. But the fine print reveals that some significant offers have been subtly retracted.

Financing Changes

Ford has pulled back on its promotional financing offers significantly. Previously, financing a Ford Escape over 60 months could be done with an attractive 3.9% APR. That rate has now climbed to 7%. Many other Ford models will only come with standard financing rates from now on.

Reduced Discounts

Moreover, cash back incentives, once lucrative, have seen major cuts. The 2024 Ford Expedition, for example, had a customer cash offering of $7,000, now slashed to $2,000. The 2024 Mustang Mach-E saw its lease cash reduce from $8,000 to $3,750. Similarly, the 2025 Escape Plug-In Hybrid has its customer cash incentive reduced by $4,000, bringing it to $5,000.

Driving Experience

Despite these cutbacks in financial incentives, Ford vehicles continue to deliver a respectable driving experience. The Expedition, for instance, while large, manages maneuverability quite well compared to similar-sized SUVs like the Chevrolet Tahoe. The Mustang Mach-E brings a spirited drive—smooth and energetic—befitting its sporty design and contrasting nicely with the more traditional electric offerings.

Who’s Missing Out

Not all models are part of this employee pricing offer. High-end models like the new Expedition, Lincoln Navigator, Super Duty pickups, F-150 and Ranger Raptors, along with premium Mustangs and Broncos, are excluded.

Rob Kaffl, Ford’s director of U.S. sales, described the program as a gesture to align every American closer with the brand, championing Ford’s long-standing commitment to assembling quality vehicles and supporting American jobs. However, with significant discounts now off the table, the so-called deal might not hold up as the huge savings windfall many had hoped for.