Ferrari Surges Ahead

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This Car is Exploding

Ferrari is absolutely crushing it these days, and their Q1 numbers are proof of that. While brands like Porsche, Mercedes-Benz, and Ford are having second thoughts about their financial guidance, thanks to those tricky U.S. tariffs on vehicle and parts imports, Ferrari’s on a different track. Despite a little hiccup of a warning about tariffs possibly shaving 50 basis points off their 2025 profit margins, the Italian stallion confirmed its rosy financial outlook. The company even reported a 15% increase in profit during Q1! They’re not slowing down either, with plans to enter the electric game by October 2026 with the Elettrica.

Q1 Numbers

Reporting a whopping €2.68 billion (around $3.03 billion) in earnings for 2025 before interest and taxes is not small potatoes. Their Q1 success owes a lot to high-ticket items like the 499P Modificata, priced at $5.4 million, the SF90XX lineup starting at $890,000, and the 12Cilindri, which starts at $470,950. Demand spike in the Americas, and shipments went up by 8% in regions like Europe and the Middle East. The usual suspects like the Roma Spider and SF90XX family are leading their shipments. Interestingly, places like China and Taiwan saw a decline in deliveries by nearly 25%.

Ferrari managed to ship 3,593 cars this Q1, a slight uptick of 33 units compared to last year. This increase came with a notable focus on revenue over sheer volume, netting €412 million ($465.9 million) in net profit, up from €352 million last year. It’s a classic case of quality over quantity which is driving their double-digit growth. This contrasts starkly with Mercedes-Benz, which saw their profit margins fall and even pulled their 2025 financial guidance altogether due to high tariff volatility.

Final Lap

Ferrari making noise in EVs is a big deal—a historical moment for the brand. They’ve even set a timetable for the model’s debut, suggesting they’re ready to race into the future. Remaining steadfast on their 2025 projections while everyone else is backpedaling shows a well-oiled machine. Amidst all these make-or-break market challenges, Ferrari’s success story this quarter is like that crisp throttle sound after a long, silent pause—refreshing and invigorating all at once.

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