Ferrari EV Delay

The Waiting Game

So, get this. Ferrari’s got big plans to dive into the electric car pool, but there’s a bit of a snag on the horizon. According to some insiders, the rollout of Ferrari’s second fully electric vehicle has hit a roadblock. Originally, this new addition was set to make its grand debut by the end of 2026. However, word on the street is that it’s been pushed back at least two years—so we’re looking at 2028, at the earliest.

This delay stems from a slower-than-hoped-for demand. Apparently, even the deep-pocketed enthusiasts aren’t lining up as expected. Insiders suggest that the grand vision Ferrari had for its electric future might be a bit too soaring at the moment. Someone in the know mentioned that the current appetite for high-performance EVs is practically zilch.

It’s not just a Ferrari issue, either. Across the luxury high-performance market, there’s a collective pause. Lamborghini has also delayed its first electric venture to 2029. And Porsche, another big player, is cutting back on its EV plans after lukewarm reception to the Macan EV and Taycan. Meanwhile, Maserati stepped back from electrifying the MC20 supercar altogether.

Keeping Pace

Even with these setbacks, Ferrari isn’t throwing in the towel. The first electric edition, the Elettrica, is still set to hit the spotlight soon, with initial reveals starting as soon as this month. The full fanfare is expected in spring 2026, with eager customers getting their hands on them shortly after. Though not yet confirmed, expect to shell out more than $500,000 for the privilege.

This first model is more of a statement piece, a way for Ferrari to say, “Hey, we can do EVs, too!” It’s not about selling thousands of units—it’s about getting their foot in the door. Inside sources indicate that this delay gives Ferrari space to refine its EV tech extensively. The real game-changer is presumed to be the second model, set to make a real splash with a sales strategy aiming at 5,000 to 6,000 units over five years.

Money Talks

Here’s something worth noting: Ferrari might be a public company over in the Big Apple, but it’s not exactly struggling. CEO Benedetto Vigna shared that 3,593 Ferraris went out the door in Q1 this year, raking in about €412 million ($465.9 million) in profit. Compare that to €352 million this time last year—nothing to scoff at, really. What’s driving this? Customization options and their array of vehicles, mostly.

Bank of America’s analysts have Ferrari pegged as a top pick, with its luxury positioning and “want” factor standing out. The brand’s prestige and price tags are the main reasons for its steady momentum forward.

While the notion of EV sports cars appears enticing—think instant torque and crazy horsepower—making them desires on par with traditional Ferraris will require a bit of that Ferrari magic. If they can’t captivate their usual clientele, this electric venture might stall before it even shifts into gear.