Chrysler Stalls Electric

Chrysler’s Electric Journey Stalling?

Chrysler was all set to dive headlong into the electric future. Back in 2022, they boldly declared plans to roll out their first electric vehicle (EV) by 2025, aiming to convert their entire lineup to electric by 2028. But as it turns out, shifting gears isn’t always as quick as planned.

Running on Empty

As of now, Chrysler’s lineup is barely hanging on with just two not-so-fresh minivans, the Voyager and Pacifica, essentially twin siblings with different names. Fallout from the delayed launch of their anticipated 2026 electric crossover, which is now paused indefinitely, stems from their less-than-stellar sales forecasts. While electrics are slowly gaining ground, sales aren’t skyrocketing as initially hoped.

A New Direction?

Stellantis, Chrysler’s parent company, isn’t throwing in the towel just yet. They’ve hinted at a revival strategy for Chrysler, potentially leveraging the new STLA Medium and Large platforms. These platforms are versatile, supporting both internal combustion engines (ICE), hybrids, and battery-electric powertrains. It’s an experiment based on adaptability, right up Chrysler’s alley as they search for their next big thing.

Ralph Gilles, the Stellantis design chief, suggested the brand might take an adventurous turn. “There is an unserved part of our portfolio in our showroom,” Gilles noted, hinting that Chrysler might fill that gap. The introduction of the STLA platforms feels like setting the stage for what could be Chrysler’s redemption tour.

An EV Comeback?

The STLA Medium is already under the hood of international models like the Peugeot 3008 and the Citroen C5 Aircross, while the larger STLA platform is flexible enough for both the Jeep Wagoneer S and the new Dodge Charger electrics. This kind of groundwork lays the potential for Chrysler to catch up on some of that lost time.

What’s the Drive Like?

As Chrysler tweaks its Pacifica minivan for a 2026 facelift, inspiration from the Halcyon concept should give it a fresh visual flair. But let’s be honest here – a bit of cosmetic surgery won’t carry Chrysler back into the spotlight. What it needs is something more exciting, cars that are fun and genuinely appealing to potential buyers. Chrysler has a chance to make a splash like it did with retro hits like the PT Cruiser or the brawny siblings, the Dodge Charger and Challenger. It needs to focus on creating vehicles that resonate with drivers, with the oomph to pull ahead of the pack.

For Chrysler, the journey ahead may be paved with experimentation and change. Adaptable platforms, inventive designs, and the right mix of powertrains might just ride the brand out of its current slump and into a greener, more electrifying future.

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