Brabus Island Unveiled

Brabus Island: A New Era for Luxury Living

For those who enjoy reading about luxury automobiles and the extravagant lifestyles of the wealthy, Brabus is a name that certainly rings a bell. This German tuning company is renowned for transforming cars from brands like Mercedes-AMG, Porsche, Smart, and Rolls-Royce into opulent machines capable of producing over a thousand horsepower. Typically known for creations like the BRABUS 800 SUPERBLACK, a souped-up Mercedes-AMG G63 with a 900 horsepower engine, Brabus is now stretching its reach beyond automobiles.

Next Big Thing

It’s not unusual for car brands to delve into real estate. Mercedes-Benz, for instance, has a skyscraper in Dubai, while Aston Martin has residential projects in Miami and New York City. Yet, Brabus is taking things to the next level with its Brabus Island in Abu Dhabi’s Al Seef District—a luxury real estate venture that seeks to blend extravagant living with high-end automotive culture.

Living on Luxury Island

Spanning over a million square feet, Brabus Island is roughly 40% larger than New York City’s Liberty Island, which hosts the Statue of Liberty. The development is a short drive from both Zayed International Airport and the city center of Abu Dhabi, and it’s less than an hour from Dubai. Residents will enjoy perks such as a private marina for their yachts.

At the heart of the island stand four luxurious high-rise towers designed to reflect Brabus’s distinct styling. These towers include around 350 upscale apartments, offering up to four bedrooms and ranging from 1,100 to 5,000 square feet. Additional accommodations include 100 bespoke villas, many with private pools and direct beach access.

Living the Brabus Lifestyle

The interiors of Brabus Island exude a sleek, minimalist style worthy of a high-end design magazine. The open floor plans and clean lines are reminiscent of Brabus performance interiors. Options for customization are plentiful, with themes inspired by Brabus Masterpiece vehicles, such as Black and Bold, White Bliss, and Gray Haven.

This project appeals to those wanting to embrace the comprehensive Brabus lifestyle, beyond just the emblem on their car. Constructed in collaboration with UAE-based developer Reportage Properties, Brabus Island represents a natural extension and evolution of the brand’s signature luxurious ethos.

Cost and Completion

Slated to break ground in summer 2025, with completion estimated for early 2028, owning a piece of this luxurious island comes at a steep price. Apartments start at approximately $793,084, while a beachside villa fetches around $7.36 million. This isn’t unusual when compared to other similar developments like Fiat House in Fort Lee, New Jersey, which also attracts a premium price but offers unique amenities like car-sharing programs.

Final Thoughts

Brabus Island represents a bold step into the convergence of high-end automotive design and luxury real estate. It’s a thrilling concept that’s sure to create a buzz among luxury enthusiasts. While it’s not for everyone, especially given the cost, those who can join the exclusive club will likely find it a thrilling ride, both on and off the road.