Auto Show’s Global Buzz

The Big Picture

Auto shows in the Western world might be dwindling, with notable names like the Geneva Motor Show relocating to Qatar, but China is on a completely different track. With over 150 active brands in the country, the Shanghai Auto Show 2025 has become a focal point, attracting a record number of journalists and influencers. This influx is mainly due to Chinese automakers branching out, especially in booming markets like Latin America.

Journalist Attendance

Previously, obtaining a journalist visa for such events in China was a herculean task, but times are changing. Reports say that around 150 journalists and influencers, particularly from Latin America, were invited by companies like BYD. This region has proven fertile ground for electronic vehicle (EV) growth, with countries like El Salvador, Paraguay, Ecuador, Chile, and Peru being key targets.

Latin American Market

Projections indicate that by 2030, Latin America’s EV market will hit $19 billion. In anticipation, Chinese giants are making strategic moves. BYD aims to produce over 150,000 vehicles annually in Brazil, while SAIC’s MG is eyeing Mexican lands for its production facilities. This isn’t just about spreading brand presence but about capitalizing on an almost inevitable EV boom in these markets.

Driving Experience

Reports from those who’ve driven the new wave of vehicles showcased in Shanghai speak highly of their performance. Take the Denza Z, for example, an electric rival to the Porsche 911, offering a unique driving experience with its fold-away steering wheel. Feedback points to smooth acceleration and responsive handling, making these vehicles a potential hit if they find their way into Western markets.

Western Interest

The burgeoning interest isn’t solely from Latin regions. Western influencers like Forest Jones, with a staggering 3.2 million subscriber base on YouTube, have been taking note. Even though Chinese cars aren’t currently available in the U.S., Jones believes there’s a substantial market for them due to their value proposition. His test drives included models from Zeekr and Lynk & Co, remarking on their advanced features, especially their fast-charging capabilities.

In another instance, European influencer Felix Hammer made the trek from Amsterdam, focusing on exploring rapid charging technology. Hammer wryly noted that a brand like Audi wouldn’t extend the same invitation, suggesting that these Chinese automakers are serious about getting a foot in the Western door.

Images: Geely, Chery, MG, Zeekr, BYD

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This post details how the Shanghai Auto Show has become a global magnet with record journalist attendance, thanks to a strategic pivot by Chinese auto brands. By casting their nets toward emerging markets and providing unprecedented access to influencers, these brands are set to play a big role in the realignment of the global auto industry. The article further elaborates on the driving experience of the cars showcased and why these vehicles could appeal to Western consumers.