Auto Sales Soar

Record Sales Amid Trade Uncertainty

With new tariffs looming, American car buyers were quick to take action, possibly to save on looming costs. Several automakers took advantage, delivering on sales goals and celebrating record-breaking numbers. This sales surge offers some economic cushioning, even as the auto industry faces a potentially rocky road ahead.

Sales Triumphs

March proved lucrative for various automakers. Subaru had its best March ever and attained their highest monthly sales record, capping 32 months of continuous growth. With a 9.1% year-over-year increase in Q1, Subaru moved 71,478 vehicles, surpassing last March’s 61,297 units and breaking the previous record of 70,039 cars set in August 2019. Mazda also celebrated staggering success, selling 43,097 cars and SUVs.

Hyundai and Kia also posted impressive numbers. Hyundai shattered its March record with 87,019 units sold, marking the second-highest monthly sales in its history. Kia followed with 78,540 vehicles sold. Meanwhile, Honda set its best-ever month for trucks and SUVs, selling an impressive 98,374 units.

Continuing Success

Not content with just March, several automakers posted record Q1 sales. Honda enjoyed a record quarter for trucks and SUVs, and also for its electrified models, moving 45,831 in total. Hyundai’s 203,554 unit sales led to a celebrated record quarter, as did Kia’s 198,850 vehicle sales.

Final Thoughts

It’s notable that these record-setting carmakers are headquartered outside the USA. Meanwhile, U.S.-based Stellantis and Tesla did not fare as well. Tesla faced a 13% drop in sales, while Stellantis saw a 12% decrease year-over-year, despite a 14% rise in Ram 1500 sales. While tariffs might give U.S. automakers potential advantages, the global reliance on overseas parts may negate this edge. It remains to be seen whether these international brands will keep dominating, even at potentially higher prices.