AMG Meets Artistry

Mercedes and MSCHF

Mercedes-Benz’s AMG division is widely recognized for pushing the envelope with high-performance vehicles. Widely regarded for transforming luxury cars into speed demons, AMG has surprised fans with a new collaboration. Teaming up with the infamous art collective MSCHF in 2025 for the NYCxDesign Festival, they’re diving headfirst into a very unconventional project.

This collaboration, dubbed “MSCHF x AMG: Not for Automotive Use,” ventures into a realm far from racetracks, focusing instead on avant-garde furniture that ingeniously incorporates automotive elements from Mercedes-AMG vehicles. We’re talking about turning car components into statement pieces like chairs and lamps, transforming everyday furniture into high-art sculptures.

Inspired Design

Drawing inspiration from the 1960s Italian Radical Design movement, this collection includes nine unique pieces. A highlight is the Seatbelt Shelf, a 5-tier aluminum shelving unit secured with brightly colored AMG seatbelts. Then there’s the Seatbelt Light, powered on and off with a simple buckle and unbuckle mechanism, and the Seatbelt Chair, featuring a design reminiscent of racing seats.

Each piece brings a flair of automotive styling, whether it be the Grille Grill, echoing the lines of a Mercedes-AMG GT’s radiator grille, or the Seatbelt Table, combining sleek aluminum and seatbelt detailing to create a conversation-starting dining experience. The pièce de résistance might just be the Headlight Couch, styled like the front end of a Mercedes-AMG GT, complete with functional headlights.

Own a Piece

So, can these pieces actually grace a living room? Yes, indeed. Available exclusively through custom orders, each item is made-to-order, infusing everyday living with the excitement of high-performance engineering. While prices remain under wraps, prospective buyers can expect these art pieces to become available only until May 31, 2025, with a production timeline of 18 to 36 weeks.

MSCHF’s artistry, infamous for generating buzz and breaking norms, partners fascinatingly with AMG’s engineering prowess. Their joint venture turns the home into a showcase of innovation and design, echoing the bold strokes of Milan’s legendary designer Achille Castiglioni, known for his inventive use of industrial materials.

Final Thoughts

This innovative blend of art and automotive might not replace a favorite comfy chair, but enthusiasts looking for a merger of style, speed, and spirit will probably see it as a thrilling opportunity. The daring nature of this collection, reflective of MSCHF’s penchant for edgy art, creates an automotive homage suitable for an art gallery rather than a garage.

One take from this initiative is clear—AMG isn’t just steering towards racing futures, but also aiming to make an indelible mark in the world of design and modern art. Whether one is an AMG aficionado eager for the unique, or an art lover with fuel running through the veins, this collaboration stands as a bold testament to creativity without boundaries.