Nissan Murano Stalled

Overview

The 2025 Nissan Murano is making its run in an ultra-competitive market, but it’s been having a rough go lately. Even with a first-quarter sales boost of 84.1%, the crossover seems to be gathering dust on lots across the country. It has accumulated an inventory that could last over five months, which is much higher than most manufacturers target. This excess has prompted Nissan to slow production and sweeten the deal for dealers to move the units.

Sales Challenge

Last year, only 19,316 Muranos were sold in the U.S., leading to questions about the crossover’s viability. However, the steep drop in sales this year isn’t just about demand; it’s a combination of overestimation and market saturation. Nissan had initially been aggressive in its production targets, perhaps too aggressive, as they’ve switched gears to match the slower-than-expected sales pace.

Pricing and Features

The Murano gets a price tag starting at $40,470, placing it in a premium niche that might not resonate with everyone. While it packs abundant features, there’s a curious lack of the ProPILOT Assist 2.1 system found on the more budget-friendly Rogue. Turns out, a lot of potential buyers miss that feature, especially considering its intended near-luxury status.

Despite its well-outfitted cabin, the Murano could be seen as outgunned under the hood, given it only offers a 2.0-liter VC-Turbo engine with 241 horsepower and 260 lb-ft of torque. This setup might feel a bit dated, especially when rivals are offering hybrid options that many middle-aged buyers actually prefer. The absence of a more fuel-efficient hybrid model is a letdown for a significant portion of its target audience.

Driving Experience

Driving the new Murano feels comfortable enough, but it doesn’t really excite. While the handling is competent and it’s a quiet ride, the power delivery lacks that punch which enthusiasts crave. It feels like the Murano is a solid performer within city limits, but tends to lose its edge when compared to sportier or more versatile competitors. Nothing about its road manners will surprise someone who’s familiar with Nissan’s crossover lineup.

Market Impact

Nissan is now offering financial incentives to shift the Muranos, which should help dealers. The automaker is reevaluating its five-year plan as they put the facelift for the 2028 model on ice temporarily. If the market doesn’t respond as anticipated, further adjustments—or even more drastic changes—might be needed to ensure the Murano doesn’t become a forgotten nameplate.

In comparison, models like the Toyota Crown Signia are also facing similar marketplace challenges as near-luxury, street-focused vehicles. However, the Murano’s pricing strategy, coupled with its product omissions, might be making the journey tougher than it could have been. Nissan’s going to need to be proactive to get things back on track and figure out how to win over understandably skeptical buyers.