Ram’s Bold Warranty

Ram’s New Warranty: A Game Changer

Ram has made waves in the automotive market by offering an extensive 10-year/100,000-mile powertrain warranty on its full-size pickups and ProMaster vans in the United States. Ram’s goal here is clear: boost its image as a reliable and quality vehicle maker. This strategy comes as a direct response to a tough year where the brand saw a decline in sales despite the introduction of their new 2025 truck lineup.

The extended warranty is a clever move, particularly when considering that new vehicle prices are climbing. Ram’s CEO, Tim Kuniskis, notes that truck buyers increasingly opt for long-term loans stretching up to seven or eight years. By offering a longer warranty, Ram encourages potential buyers to view their trucks as a smart, long-term investment.

Vehicles Covered

The range of vehicles benefitting from this warranty includes the popular Ram 1500 pickups, the rugged Ram 2500/3500 Heavy Duty trucks, the versatile 3500/4500/5500 Chassis Cabs, and their practical ProMaster vans. This extensive coverage ensures that most of Ram’s customer base can take advantage of this initiative.

Driving Experience

Ram pickups have long been favored for their muscular build and capable performance. When driving a Ram 1500, there’s an undeniable sense of power and stability, especially when equipped with their renowned V8 engines. This feeling is often compared to competing models like the Ford F-150 or the Chevy Silverado. This comparison puts Ram right up there, even as it faces a crowded and competitive truck market.

With the re-introduction of the Hemi V8 in the 2026 lineup, including the Ram 1500 Black Express, Ram aims to rekindle its connection with the loyalist Hemi fans. This move not only addresses the criticism for initially phasing it out but promises to deliver that familiar, roaring driving experience so many enthusiasts enjoy.

Future Plans

Looking ahead, Ram’s lineup is poised for significant updates, with 25 major announcements on the horizon. The brand is leveraging its solid reputation, highlighted by J.D. Power’s rankings, to reclaim market share and entice those loyal to competitors like Ford, Chevrolet, and GMC.

The brand’s initiatives, highlighted by their fresh warranty offering, structure a renewed confidence in potential buyers. The combination of a reliable warranty, strong performance, and anticipated product updates makes Ram a formidable contender in the pickup truck and van markets for the coming years.