Ram’s Bold New Drive

Ram’s New Campaign

The iconic American automaker, Ram, is shaking things up with a fresh marketing campaign and a catchy new tagline: “Nothing stops Ram.” This powerful phrase encapsulates strength and durability, aiming to capture the essence of American resilience in a few memorable words. This new motto featured prominently during last week’s announcement of the 5.7-liter Hemi V8 engine’s return to the Ram 1500 lineup.

Patriotic Marketing

The latest ad campaign by Ram, titled “Never Stop Being American,” is oozing with patriotic vibes. Set to a unique rendition of “The Star-Spangled Banner” crafted by Kenny Wayne Shepherd, this advertisement is built to tug on the red, white, and blue heartstrings. It kicks off with historical footage from the Apollo space program, quickly turning into a montage of adventurous American endeavors, from dirt biking to bull riding. There’s even a playful cameo of George Washington behind the wheel of a Ram, underscoring the message that “America never stops,” and neither does Ram.

The Return of the Hemi

The much-loved 5.7-liter Hemi V8 engine is making its comeback in the 2026 Ram 1500 models. This powerhouse produces 395 horsepower and 410 lb-ft of torque, offering a robust performance for those who crave it. It’s available across various trims like the Big Horn, Express, Laramie, and more, with an additional cost of $1,200 over the standard setup. Expect to see these beasts rolling off the lot by summer.

Ram’s Vision

Stellantis’ marketing chief, Olivier Francois, describes the new campaign as paying homage to America, its culture, and traditions. He hypes up an “epic year” for Ram, with the campaign coinciding with significant milestones like the HEMI V8’s revival, Ram’s return to the NASCAR circuit, and the upcoming 250th anniversary of the United States. Ram aims to be a key player in this grand celebration, aligning with the heart and soul of American identity.

Behind the Wheel

Getting behind the wheel of a 2026 Ram 1500 with the Hemi engine is exhilarating. The power delivery is smooth yet forceful, reminiscent of a well-trained stallion ready to gallop at any moment. Compared to Ford’s EcoBoost engines, the Hemi feels more traditional, offering that pure growl and steady push many pickup enthusiasts still crave. It’s not just a utility vehicle; it’s a statement on wheels about what it means to drive a true American legend.