Ford Sales Surge

Ford’s Sales Climb

Ford Motor Company saw a significant uptick in sales this past May, with an impressive 16% year-over-year increase, totaling 220,959 vehicles sold. It’s not just the volume that’s noteworthy but where these increases are coming from. The hybrid segment jumped by nearly 29%, adding up to a total of 22,719 units. Traditional internal combustion engines had a strong showing too, with a 17.2% rise, totaling 191,517 units. Leading the way in categories was the SUV class with a 25% hike, a total of 94,595 SUVs sold. Trucks also showed solid growth, increasing by 11.2%, with 121,354 units sold despite the backdrop of a broader market slowdown.

While Ford’s electric vehicle sales surprisingly dipped by 25% to 6,723 units, the demand for hybrids and gas-powered models surged. The American Made campaign, offering employee pricing, undoubtedly played a role in this robust performance as it cushioned the blow from looming tariff-induced price hikes.

Over at Lincoln, the luxury division also enjoyed a 39% increase in sales. Collectively, these efforts reflect a total company sales growth of 6.1%, with 930,925 vehicles sold in the first five months of 2024. It seems like despite certain setbacks, Ford is finding its stride with SUVs and hybrids leading the fleet.

Models in Demand

The 2025 Escape was particularly in favor, with a 24% jump to 17,395 sales. The Explorer wasn’t far behind, rising 23% to 20,504 vehicles. Perhaps the biggest surprise came from the Bronco Sport, rocketing up by 46% to 14,472 units. The Maverick also proved popular, landing a 14% rise with 15,508 vehicles sold. These numbers show that even amidst challenges, driver interest in Ford’s diverse lineup is holding strong. Ford’s strategy is not just about riding market waves; it’s about setting currents with appealing incentives like employee pricing extended through July 6.

Though Ford is hitting home runs with some models, the recent price increases—up to $2,000 on the Mustang Mach-E, Maverick, and Bronco Sport because of tariffs—pose questions about future gains.

Facing Challenges

Even with the gains in May, challenges remain. Despite achieving double-digit sales increases for the third straight year, Ford is not without hurdles. The company’s recalls stand as a considerable concern, with more than 50 issued in the U.S alone, leading the charts against peers like Volkswagen. The Mustang Mach-E, however, deserves a shoutout for weathering the storm with an 11% sales boost, reaching 4,724 units sold.

Looking Ahead

Looking ahead, Ford aims to navigate the financial pressures from tariffs, adjusting their ship in the next couple of years to mitigate an additional $1.5 billion in net costs for 2025. Despite today’s challenges, it’s evident that innovations in marketing strategies and product appeal are helping sustain momentum.

Related: 2025 Ford Ranger vs Chevrolet Colorado: Battle of American Midsize Pickups