Toyota GR86’s Future

GR86’s Future

The Toyota GR86 has been charming drivers with its blend of affordability, sportiness, and a pure driving experience. Unlike some other sports cars that have come and gone, the GR86 seems to have carved out a stable niche for itself, appealing especially to younger drivers looking for a fun ride without breaking the bank. As the current model ages gracefully, Toyota appears to be optimistic about its future.

Third Gen?

Toyota officials have hinted at an upcoming third-generation GR86. Cooper Ericksen, Toyota’s Senior Vice President of Product Planning and Strategy, emphasized the importance of the GR86 in Toyota’s lineup. He points out its role not just as an entertaining vehicle, but one that draws attention to Toyota’s evolving brand, specifically its Gazoo Racing (GR) performance label.

While clarity on the next-generation Toyota Supra remains elusive, Ericksen reassures fans that a hiatus for the GR86 is unlikely. This comforting news suggests the automaker is keenly aware of the GR86’s unique market position and doesn’t want to leave a gap that competitors might exploit.

More Sports Models?

Despite the GR86 performing admirably in its segment, it’s no secret that sporty models often don’t achieve the sales figures of mainstream vehicles. In 2024, Toyota managed to move 11,426 units of the GR86 in the United States. That’s slightly more than the previous year’s sales figure but still modest when compared to other segments. For context, the Subaru BRZ, a close cousin to the GR86, saw a significant drop, selling only 3,345 units last year.

David Christ, another top exec, expresses optimism for more GR models in the future, possibly a subtle nod towards the rumored return of the MR-2. However, no official details have emerged. Toyota’s GR brand has established itself as a purveyor of reasonably priced, thrill-inducing vehicles, and they seem intent on expanding this approach.

Driving Experience

For those who have driven the GR86, the experience is nothing short of exhilarating. With its lightweight frame and rear-wheel-drive setup, the GR86 offers a connection to the road that echoes the charm of classic sports cars. It’s not the most powerful machine on the block, boasting a modest 228 horsepower from its 2.4-liter flat-four engine, but its balanced weight distribution and agile handling make it a joy to throw around corners.

Compared to peers like the Mazda MX-5 Miata and the Ford Mustang, the GR86 stands out with its pure focus on driving pleasure. While the Miata is an open-top delight and the Mustang offers raw power, the GR86 slips in as the understated hero, delivering the kind of driving engagement that turns a mundane drive into an event.

Conclusion

As the GR86 continues to impress, Toyota’s commitment to its future seems to be strong. Whether developed alongside Subaru or as a wholly Toyota creation, a new GR86 appears more of a ‘when’ than an ‘if’. For enthusiasts who appreciate the art of driving, this is music to the ears. The horizon looks promising for the GR86, solidifying its place as a delightful, affordable sports car.