Car Colors Matter

When it comes to buying cars, picking the right color might be more important than previously thought. According to the research, not only does the color you choose reflect your personal taste, but it can also impact how much your vehicle will devalue over time. Traditional wisdom says factors like a car’s brand, model, and mileage drive its resale value. However, the color of that machine you’re so fond of can also steer depreciation in a significant way.
Top Colors

In terms of holding their value, yellow, orange, and green tend to lose the least amount of value over three years. Yellow tops the list, with cars in this hue only losing about 24% of their original value. Orange follows closely at 24.4%, while green cars depreciate by 26.3%. The rarity and distinctiveness of these colors likely contribute to their higher demand in the used-car market.
Rank | Color | Percentage Depreciation |
---|---|---|
1 | Yellow | 24.0% |
2 | Orange | 24.4% |
3 | Green | 26.3% |
Bargain Colors

On the flip side, if you’re hunting for a deal on the used car market, consider more neutral colors like white, black, and gold. Their greater popularity results in more availability and consequently higher depreciation. White cars, for example, lose about 32.1% in value.
Trucks and SUVs

Interestingly, when examining trucks, orange takes the lead in retaining value with a depreciation of just 16%. In contrast, colors like white and red trucks depreciate more, at around 28%.
Driving Dynamics

The emotional experience of driving a car is influenced not only by its mechanical performance but also by its appearance. So, when seated in a sleek yellow machine, there’s an extra layer of excitement that stems from how it stands out on the road. Similarly, driving an orange or green car often turns heads at intersections, adding to the uniqueness of the journey.
In summary, while the thrill of the drive and the specs under the hood remain key, it’s clear that opting for a less common color could mean your car enjoys its time on the road a little longer—financially speaking, of course.
So, whether it’s to make a statement, hold onto value, or simply to enjoy a ride that’s distinctly yours, color choice plays a critical role, perhaps more now than ever before.

Car Loan Tax Cuts
Aston’s Beach Dream
Tesla Faces EV Struggles
1970 Mustang Magic
Tiny Wipers on SUVs