SmartCockpit Ends

SmartCockpit Project Wraps Up

Back in 2022, Stellantis and Amazon joined forces with the aim of integrating Amazon’s tech into Stellantis vehicles via the so-called SmartCockpit. It’s a bit of a surprise twist now, just three years on, as this ambitious project is winding down. Although Stellantis and Amazon have decided to move on from this specific venture, they still plan on teaming up for other projects down the line.

The Vision

The original plan? Stellantis was supposed to leverage Amazon’s in-car technology to create a seamless, connected experience for drivers. This would include using Alexa as a voice assistant, enabling in-car purchases through Amazon’s platform, and even letting drivers interact with their home devices right from the car. Imagine turning your lights on or off without lifting a finger. It was an intriguing concept and slated to roll out sometime in late 2024 or early 2025.

Behind the Curtain

The setup was financially strategic, too. Stellantis would have paid Amazon for using their software across each vehicle. Conversely, Amazon would dish out incentive fees back to Stellantis when drivers decided to sign up for services like Amazon Music through the car’s system. The data from these interactions was expected to be stored via Amazon Web Services.

But as reported by a Reuters investigation, the SmartCockpit project fizzled out. Why exactly? That’s the million-dollar question. Neither company has pointed out any one reason. They simply stated that dropping the project will allow them to focus on solutions that deliver more value to their shared customers and reflect their evolving strategies. Oh, and they’re still committed to working together on other fronts.

Future Scenarios

Even though this particular journey has ended, Stellantis isn’t sidelining its interest in tech upgrades. It will continue to use Amazon Web Services, and Alexa will remain a feature in some current models. There’s also talk suggesting Stellantis might switch its SmartCockpit system to run on the Android platform, so stay tuned for what that might bring.

This partnership initially seemed poised to make Stellantis cars the ultimate tech haven. The CEO at the time, Carlos Tavares, described it as potentially making vehicles “the most wanted, most captivating place to be, even when not driving.”

How It Drives

Take a Stellantis vehicle like the Jeep Wagoneer Overland, for instance. It boasts a rugged, yet refined driving experience. The power is impressive, especially the punchy V8 option that handles both highways and off-road terrains with ease. Whether navigating city streets or soaking up the great outdoors, it delivers a drive that’s steady and surefooted, fitting for someone who appreciates the journey as much as the destination. Comparing it to other SUVs in a similar bracket, it holds its own quite well, offering a ride comfort that’s hard to match. It feels like marrying robust capability with a sense of modern luxuries, even if the SmartCockpit won’t currently be part of that package.